True self-care, the kind that changes lives is messy, uncomfortable, and often invisible.

It’s making the hard choices that don’t come with a before-and-after picture.

It’s confronting the exhaustion we wear like a badge of honour and asking why we’ve been conditioned to believe that taking care of ourselves is something we have to earn.

We’ve all heard it—"mum brain." Maybe you’ve even said it yourself on one of those days when you’re juggling work deadlines, family schedules, and remembering to defrost the chicken for dinner, only to forget where you put your car keys or why you walked into a room.

It’s meant to be harmless, even relatable.

But have you ever stopped to think about what it really implies?

Calling women “superwoman” glorifies overwork and burnout.

It shifts focus from self-care to endless productivity, normalising exhaustion as a badge of honour.

Instead of addressing the real issues and offering support, society praises women for doing it all, ignoring the strain they’re under.

The “superwoman” label isn’t empowering—it's a way to avoid giving the help women truly need.