So I Googled it. (Because obviously Google has the answers to existential crises.)

Whatever combination of words I used that day led me to life coaching, and something clicked. I thought, "Okay, that's it. That's what I'm supposed to be doing."

I enrolled while still working part-time.

And I gotta tell you, studying was hard. Really bloody hard.

I was drowning in mum guilt most days, constantly feeling like I wasn't spending enough quality time with Audrey. The house was always a mess. I felt disorganised, unmotivated, and underneath it all was this constant question: Is there actually room for me to be something other than a mother?

I struggled with fear and negative self-talk. You know, the whole "you're not worthy of this, who do you think you are" loop.

I struggled with discipline (hellooo procrastination), wondering if I'd ever actually finish or if I was just delusional for thinking I could build a different kind of life.

So I worked with a coach.

And I gotta tell you…

It wasn't some magical transformation. I just started noticing how often I'd convince myself something was "the smart choice" when in reality I was just scared.

Or how I'd tell myself I was being responsible when actually I was avoiding what I actually wanted because wanting things felt selfish or risky or like too much.

Coaching didn't fix my life.

It taught me to stop abandoning myself every time things got uncomfortable. How to decide without needing it to be perfect first. How to sit with discomfort without immediately backing out. How to want something without immediately justifying or defending it to myself.

And once that shifted, everything else moved.

I finished my studies. Built the business. Not because I suddenly became fearless, but I just stopped letting fear make all my decisions for me.

From day one, I wanted women to remember that they mattered. That their dreams, their goals, their joy, it all counted. That they were worthy of everything they wanted, no matter what the world kept telling them.

That's still true. It's always been true.

But here's what I've learned over the years: knowing you matter isn't enough. You have to actually trust yourself enough to act on it. And that's a completely different thing.

Early on, I focused on joy. Help women reconnect with what lights them up, right?

Except joy isn't something you just find when you're buried under everyone else's needs. It's not sitting there waiting for you to stumble across it like a vintage band tee at the Salvos. (Though I wish it worked that way. Would make my job a lot easier.)

Then I moved into mindset and productivity work. Maybe they just needed better systems. Clearer goals. More structure.

Except… they already had that. They didn't need another framework or strategy or productivity hack.

And eventually, I saw it.

The women I was working with weren't lost. They weren't falling apart. They were achieving, building, showing up, and still couldn't make the moves they knew they needed to make.

They'd built something real. Made good calls. Survived hard seasons. Grown their income, their reputation, their business, and somehow none of that evidence had made it into how they saw themselves when the next big decision arrived.

So instead of looking at everything they'd already done and moving forward from there, they'd look sideways. At what everyone else thought. Whether the timing was right. Whether they were really ready. Thinking it was too bold, too risky, too much.

And the decision, the one that was actually the natural next step given everything they'd already built, would just sit there.

That's what I work with now.

Not women who are lost. Women who are running successful businesses and underestimating themselves so consistently that it's costing them money, momentum, and moves they should have made months ago.

They don't need another framework. They don't need another plan. They need someone to hold up a mirror and show them what their track record actually says about who they are, and what they are absolutely bloody ready for.

Once they see that, the decisions that felt risky start feeling obvious. The moves they'd been circling start feeling like the natural next step. Because they are.

I don't help women find themselves.

I help businesswomen remember what they're actually made of, so they can make the calls they've been second-guessing and get on with building the business they've already proven they're capable of.

(I mean, I still forget to water half my plants and occasionally lose my shit over missing socks, so I'm not claiming I've got it all figured out. But I do know how to help you see yourself clearly enough to move. And that's what matters.)